Have you heard about Taste, the new blog launched by Four Season luxury group? If you are a food lover, you might enjoy this pinterest kind of platform for foodies.
Instead of promoting their 90 restaurants located all around the world, the blog showcases recipes from the brand's talented chefs, ingredients and inspirations through tremendous photographs, advices and epic moments.
The one-of-a-kind innovation is the "1 ingredient, 3 ways" section: Chefs create recipes centered around specific ingredients such as apple, coffee bean, porcini mushrooms (or whatever!) and visitors can vote on their favorite recipe.
Not only is the website a brand promoting tool but also a way to attract gourmets through basic google searches like "ideas of recipes with crab". The idea of community is interesting around this blog and it is a great way for the group to show its interest for culinary arts.
- I think this idea is extremely interesting and related to the digital IQ of company. It is a well done example of what hoteliers can do to connect, interact and create value with customers.
- Plus, the blog is not only focused on the brand Four Season but more on the image of "food-oriented" hotel they want to spread which is great
- A very subtile way to promote their restaurants and to highlight their talented chefs.
- Also, the social network engagement is very much visible on the blog (vimeo, facebook, twitter, youtube) as well as the possibility to suscribe to their newsletter.
What else can we say than Bravo Four Season! Here is the link of the article published on December 7th of 2012.
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