CMH has made it pretty clear this year: Focus on Incredible India!
This article depitcs the Indian Hospitality clientele and how much they are specifics in terms of wants & needs. First of all, we can find out, very surprinsingly that the majority of domestic travelers in India prefer to stay with family and friends rather than in a hotel. This is absolutely not linked with the fact that they can not afford it, but rather very cultural. That is precisely why I found it interesting.
As I said, I have been raised in the Indian culture and even though I grew up in France, I was not surprised to find this out. Actually, how can it not be when we know that Indians live with their mothers even after their wedding? So different -in comparaison- with the French culture in which oldies are put in a retirement home? It made me smile but is so true. So yes, sure that they prefer to be hosted in families.
But what's interesting is when you see how hotel marketers have begun to offer family-friendly packages and accomodations to target this growing segment of leisure travelers that represent 740.2 million domestic tourist visits during 2010. Plus, marketers have understood that Indians actually like to travel with friends & their families...sometimes there are even seven to ten families travelling together -and believe me, to have lived it, I can attest it is true :-) -
So the article makes a focus on Jaypees hotel group and the way they have adapted their offer to this brand new group of travellers. They propose designed packages for family with children.
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